Privacy policy

Effective 9 November 2026

This site collects as little as it can. Here is what it collects, why, and who else sees it.

What we collect

• Your email address, if you sign up for the free week. It is used to send you that week and occasional training emails.
• Your name, brand, work email and message, if you send a brand enquiry. It is used to reply to you.
• Purchase details, if you buy something. Checkout runs on a payment provider, which handles your card. We see your name, email and what you bought, never your full card number.
• Coaching details, if you apply: your answers, training logs and any videos you send, used only to coach you.

The site itself sets no tracking cookies. The calculator on the home page runs in your browser and sends nothing.

Who else sees it

We use a small number of services to run the site: a host that serves the pages, an email service that sends the free week, a form service that delivers enquiries, and a payment provider that runs checkout. Each one only gets what it needs to do that job. We never sell your information or share it for advertising.

How long we keep it

Email addresses stay on the list until you unsubscribe, which you can do from any email. Enquiries are kept as long as the conversation is useful. Purchase records are kept as long as tax law requires.

Your choices

You can ask to see, correct or delete what we hold about you at any time. Write to the contact form and it will be done within 30 days. If you live in California, the EU or the UK, you have these rights by law, and you can also complain to your local data protection authority.

Under 18

This site is not meant for children under 13, and we do not knowingly collect their information. Coaching for anyone under 18 needs a parent or guardian’s permission.

Changes

If this policy changes, the new version goes on this page with a new effective date.